Frenemies is a book written by Ken Auletta, a renowned journalist who has been covering the media industry for over three decades. The book delves into the complex relationship between two of the most powerful companies in the world, Apple and Google. The book explores how these two companies, which are often seen as rivals, actually have a symbiotic relationship that benefits both parties. Auletta provides an in-depth analysis of the business practices of these two companies and how they have evolved over time.
Chapter 1: The Rise of Apple and Google
The first chapter of Frenemies provides a brief overview of the history of Apple and Google. Auletta explains how both companies started out as underdogs in their respective industries and how they were able to disrupt the status quo. He also highlights the key players in each company and how their respective personalities and vision have shaped the companies over time.
Chapter 2: The Battle for the Smartphone
In this chapter, Auletta delves into the battle between Apple and Google for control of the smartphone market. He explains how Apple’s iPhone was the first successful smartphone and how Google’s Android operating system was designed to compete with it. Auletta also highlights the key differences between the two operating systems and how they have influenced the market.
Chapter 3: The Search for Dominance
This chapter focuses on the battle between Google and Apple for dominance in the search engine market. Auletta explains how Google’s search engine is the most widely used in the world and how Apple has tried to compete with it through its own search engine. He also highlights the key differences between the two search engines and how they have influenced the market.
Chapter 4: The Battle for the Living Room
In this chapter, Auletta explores the battle between Apple and Google for control of the living room. He explains how both companies have tried to dominate the market through their respective products, such as Apple TV and Google Chromecast. Auletta also highlights the key differences between the two products and how they have influenced the market.
Chapter 5: The Battle for the Car
This chapter focuses on the battle between Apple and Google for control of the self-driving car market. Auletta explains how both companies have invested heavily in the development of self-driving cars and how their respective approaches differ. He also highlights the key players in each company and how their respective expertise has shaped the development of the technology.
Conclusion
Overall, Frenemies provides a comprehensive analysis of the complex relationship between Apple and Google. Auletta’s extensive research and interviews with key players in both companies provide insight into the business practices of these two powerhouses. The book is a must-read for anyone interested in the media industry or the business practices of these two companies.
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