Predictive Analytics by Eric Siegel is a comprehensive guide to understanding and implementing predictive analytics in business. The book provides an overview of the principles and techniques used in predictive analytics, and how they can be applied to various industries. The book is divided into three parts, with each part focusing on a different aspect of predictive analytics.
Part 1: Foundations
The first part of the book provides an introduction to predictive analytics, including its history and evolution. The author also discusses the benefits of predictive analytics, such as improved customer satisfaction and increased profitability. The chapters in this part of the book cover the following topics:
- The basics of predictive analytics
- How predictive analytics works
- The benefits of predictive analytics
- The role of data in predictive analytics
- The challenges of implementing predictive analytics
Part 2: Techniques
The second part of the book focuses on the techniques used in predictive analytics. The author provides an overview of the most commonly used techniques, including regression analysis, decision trees, and neural networks. The chapters in this part of the book cover the following topics:
- Regression analysis
- Decision trees
- Neural networks
- Other techniques
Part 3: Applications
The third part of the book focuses on the various applications of predictive analytics in different industries. The author provides examples of how predictive analytics has been used in healthcare, finance, marketing, and other industries. The chapters in this part of the book cover the following topics:
- Healthcare
- Finance
- Marketing
- Other industries
Conclusion
Overall, Predictive Analytics by Eric Siegel is a comprehensive guide to understanding and implementing predictive analytics in business. The book provides an overview of the principles and techniques used in predictive analytics, and how they can be applied to various industries. Whether you are new to predictive analytics or an experienced professional, this book provides valuable insights and techniques that can help you improve your business operations.
Interested in reading the whole book?
Buy the book “Predictive Analytics” on Amazon
