Founded After 40 by Glenda Shawley is a book that explores the journey of women who have started their own businesses later in life. The book is a source of inspiration and guidance for women who are looking to start their own business after the age of 40. The idea behind the book is to show that it is never too late to start something new and that with determination and hard work, anything is possible.
Chapter 1: The Journey Begins
The first chapter of the book introduces the readers to the concept of starting a business after the age of 40. The author shares her own personal story of how she started her own business after the age of 50 and how it changed her life. She also provides tips on how to get started and what to expect when starting a business later in life.
Chapter 2: Finding Your Niche
In the second chapter, the author discusses the importance of finding your niche when starting a business. She provides tips on how to identify your unique selling proposition and how to differentiate yourself from competitors. She also shares stories of women who have successfully found their niche and built successful businesses around it.
Chapter 3: Marketing and Branding
The third chapter focuses on marketing and branding. The author provides tips on how to create a strong brand identity and how to market your business effectively. She also shares stories of women who have successfully marketed their businesses and built strong brands.
Chapter 4: Overcoming Obstacles
In the fourth chapter, the author discusses the challenges that come with starting a business later in life. She shares stories of women who have faced obstacles and overcome them to build successful businesses. She also provides tips on how to stay motivated and focused when faced with challenges.
Chapter 5: Building a Support Network
The fifth chapter focuses on building a support network. The author shares tips on how to build a network of mentors, advisors, and peers who can help you succeed. She also shares stories of women who have built successful businesses with the help of their support network.
Conclusion
Founded After 40 by Glenda Shawley is a must-read for women who are looking to start their own business later in life. The book provides inspiration, guidance, and practical tips on how to succeed. Whether you are just starting out or have been running your business for years, this book will provide you with the motivation and tools you need to succeed. So if you are ready to take control of your life and start something new, pick up a copy of Founded After 40 today!
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