You Should Test That! by Chris Goward is a comprehensive guide to conducting effective and efficient tests for your website or app. The book is aimed at anyone who wants to improve their online presence, whether they are a beginner or an experienced marketer. The idea behind the book is to provide readers with a step-by-step process for creating and implementing tests that will help them make data-driven decisions about their website or app.
Chapter 1: The Importance of Testing
In the first chapter, Goward lays out the importance of testing for any online business. He explains that testing is not just a nice-to-have, but a necessity for anyone who wants to improve their website or app. Goward provides several examples of how testing has helped businesses improve their online presence and increase their revenue.
Chapter 2: The Basics of Testing
In this chapter, Goward covers the basics of testing, including the different types of tests and the different metrics that can be used to measure success. He also provides a detailed explanation of the testing process, from creating a hypothesis to analyzing the results.
Chapter 3: A/B Testing
Goward dedicates an entire chapter to A/B testing, which he considers to be the most powerful form of testing. He provides several examples of successful A/B tests and explains how to design and implement an effective A/B test.
Chapter 4: Multivariate Testing
In this chapter, Goward covers multivariate testing, which he considers to be the second most powerful form of testing. He provides several examples of successful multivariate tests and explains how to design and implement an effective multivariate test.
Chapter 5: Other Types of Tests
In this chapter, Goward covers other types of tests, including split testing, multivariate testing, and multichannel testing. He provides several examples of successful tests and explains how to design and implement each type of test.
Chapter 6: Analyzing Results
In this chapter, Goward covers how to analyze the results of your tests. He provides several examples of how to interpret the data and explains how to use the results to make data-driven decisions about your website or app.
Chapter 7: Implementing Changes
In this chapter, Goward covers how to implement the changes that result from your tests. He provides several examples of how to roll out changes and explains how to monitor the results to ensure that the changes are having the desired effect.
Conclusion
Overall, You Should Test That! by Chris Goward is a comprehensive guide to conducting effective and efficient tests for your website or app. The book provides readers with a step-by-step process for creating and implementing tests that will help them make data-driven decisions about their website or app. Whether you are a beginner or an experienced marketer, this book is a must-read for anyone who wants to improve their online presence.
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