Give & Get Employer Branding is a comprehensive guide to building a strong employer brand. Written by Bryan Adams and Charlotte Marshall, two experts in the field, this book provides practical advice and insights on how to create a compelling employer brand that attracts top talent and boosts your company’s reputation. The book is divided into three parts, with each part focusing on a different aspect of employer branding.
Part 1: Defining Employer Branding
The first part of the book introduces the concept of employer branding and explains why it is important for companies. The authors define employer branding as the “way in which an organization communicates its values, culture, and personality to potential employees.” They argue that a strong employer brand can help companies attract and retain top talent, improve employee engagement, and boost their reputation. The chapter also provides a detailed overview of the different elements that contribute to employer branding, including company culture, values, mission, and vision.
Part 2: Developing Your Employer Brand
The second part of the book focuses on how to develop a strong employer brand. The authors provide practical advice on how to create a compelling brand message, how to use social media to promote your brand, and how to measure the success of your branding efforts. They also provide case studies of companies that have successfully built their employer brand, including Google, Zappos, and Southwest Airlines. This part of the book is particularly useful for companies that are just starting to build their employer brand or those that are looking to take their brand to the next level.
Part 3: Maintaining Your Employer Brand
The final part of the book focuses on how to maintain a strong employer brand over time. The authors provide advice on how to keep your brand relevant, how to respond to negative feedback, and how to ensure that your brand remains consistent across all channels. They also provide tips on how to measure the success of your branding efforts and how to make adjustments as needed. This part of the book is particularly useful for companies that have already built a strong employer brand and are looking to maintain it over time.
Conclusion
Overall, Give & Get Employer Branding is a comprehensive and practical guide to building a strong employer brand. The book provides valuable insights and advice on how to create a compelling brand message, how to use social media to promote your brand, and how to measure the success of your branding efforts. Whether you are just starting to build your employer brand or you are looking to take it to the next level, this book is a must-read.
If you’re looking for a book that will help you create a strong employer brand, Give & Get Employer Branding by Bryan Adams and Charlotte Marshall is definitely worth reading. With its practical advice and real-world examples, this book is a must-read for anyone looking to build a compelling brand that attracts top talent and boosts your company’s reputation.
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