Build It by Glenn Elliott and Debra Corey is a comprehensive guide to building a successful business from scratch. The book is aimed at entrepreneurs who want to start their own business but don’t know where to begin. It provides practical advice on everything from choosing the right business idea to marketing and sales.
Chapter 1: The Idea
The first chapter of Build It is all about finding the right business idea. Elliott and Corey suggest that aspiring entrepreneurs should focus on finding a problem that needs solving and then creating a product or service that solves that problem. They also emphasize the importance of choosing a niche market and creating a unique selling proposition.
Chapter 2: The Business Plan
In the second chapter, the authors discuss the importance of creating a business plan. They suggest that a business plan is not just a document to show investors, but a roadmap for building a successful business. The authors provide a step-by-step guide to creating a business plan, including market research, competitor analysis, and financial projections.
Chapter 3: The Team
The third chapter of Build It is all about building a team. Elliott and Corey suggest that building a team is one of the most important aspects of building a successful business. They provide advice on hiring the right people, creating a company culture, and building a team that shares the same vision and values.
Chapter 4: The Product
In the fourth chapter, the authors discuss the importance of creating a product that meets the needs of your target market. They suggest that the product should be designed with the customer in mind and should be unique and innovative. The authors provide advice on product development, testing, and launching.
Chapter 5: The Marketing
The fifth chapter of Build It is all about marketing. Elliott and Corey suggest that marketing is not just about advertising, but about building a brand that resonates with your target market. They provide advice on building a brand, creating a marketing plan, and using social media and other digital channels to reach your target audience.
Chapter 6: The Sales
In the sixth chapter, the authors discuss the importance of sales. They suggest that sales is not just about making money, but about building relationships with customers. They provide advice on creating a sales process, building a sales team, and using sales data to improve your business.
Conclusion
Overall, Build It by Glenn Elliott and Debra Corey is a comprehensive guide to building a successful business from scratch. The book provides practical advice on everything from choosing the right business idea to marketing and sales. Whether you’re just starting out or looking to take your business to the next level, Build It is a must-read for aspiring entrepreneurs.
Interested in reading the whole book?
Buy the book “Build It” on Amazon
