Creative, Inc. is a comprehensive guide to building a creative business from scratch. Written by Meg Mateo Ilasco and Joy Deangdeelert Cho, the book is packed with practical advice, inspiring stories, and valuable resources for aspiring entrepreneurs in the creative industry. Whether you’re a graphic designer, photographer, writer, or any other type of creative professional,…
Alvin Roth is an American economist and professor of economics at Stanford University. He is known for his work in the field of market design, which is the process of designing and analyzing markets. In his book “Who Gets What – and Why,” Roth explores the concept of market design and how it can be…
Mastering the Game: Unleashing the Power of the Mind is a book written by Sharon E. Jones with Sudheer R. Poluru. The book focuses on the power of the mind and how it can be used to achieve success in various areas of life. The book is divided into three parts, each of which covers…
Give & Get Employer Branding is a comprehensive guide to building a strong employer brand. Written by Bryan Adams and Charlotte Marshall, two experts in the field, this book provides practical advice and insights on how to create a compelling employer brand that attracts top talent and boosts your company’s reputation. The book is divided…
Losing My Virginity is an autobiography written by Sir Richard Branson, the founder of the Virgin Group. The book chronicles Branson’s life from his childhood up until the founding of the Virgin Group. Throughout the book, Branson shares his experiences, failures, and successes, providing readers with an insight into his entrepreneurial journey. In the first…
Finding My Virginity is the second autobiography of Sir Richard Branson, the founder of the Virgin Group. In this book, Branson shares his journey of building his business empire and personal life after the success of his first autobiography, Losing My Virginity. The book covers his most recent ventures, including the launch of Virgin Galactic,…
Profit First is a revolutionary book written by Mike Michalowicz that offers a simple and effective approach to managing your business finances. The book is designed for entrepreneurs and small business owners who struggle with cash flow and profitability. It provides a step-by-step guide on how to change your mindset and implement a profit-first strategy…
Crossing the Chasm by Geoffrey A. Moore is a classic marketing book that focuses on the challenges of taking a high-tech product from early adopters to the mass market. The book provides a framework for understanding the different types of customers and how to effectively market to them. It is a must-read for anyone in…
In today’s fast-paced and competitive business environment, networking has become an essential skill for success. However, traditional networking approaches often fall short in creating meaningful connections that can lead to opportunities and growth. This is where “How to Be a Power Connector” by Judy Robinett comes in. The book provides a comprehensive guide to building…
The Hard Thing About Hard Things is a book written by Ben Horowitz, a co-founder of Andreessen Horowitz, one of the most successful venture capital firms in the world. The book is a memoir of Horowitz’s experiences as a CEO, and it offers valuable insights and advice for anyone who wants to become a better…