Fascinate by Sally Hogshead is a book that explores the science of fascination and how it can be used to captivate and persuade others. The book is divided into seven chapters, each focusing on a different aspect of fascination. Throughout the book, Hogshead provides readers with practical advice on how to use fascination to their advantage in both personal and professional settings.
Chapter 1: The Power of Fascination
In the first chapter, Hogshead introduces the concept of fascination and explains why it is such a powerful tool. She defines fascination as the ability to captivate and persuade others, and argues that it is a skill that can be learned and honed. Hogshead also provides readers with a fascination assessment, which helps them determine their own level of fascination and the types of triggers that resonate most with them.
Chapter 2: The Seven Advantages of Fascination
In the second chapter, Hogshead outlines the seven advantages of fascination, which include: prestige, passion, power, trust, innovation, playfulness, and aliveness. She explains how each advantage can be used to create a competitive edge and how they can be applied in various industries. Hogshead also provides readers with examples of companies and individuals who have used fascination to their advantage.
Chapter 3: The Fascination Advantage
In the third chapter, Hogshead introduces the concept of the Fascination Advantage, which is a tool that helps individuals and companies identify their own unique triggers of fascination. She explains how understanding one’s own triggers can help them communicate more effectively and persuade others to take action. Hogshead also provides readers with a step-by-step guide on how to create their own Fascination Advantage profile.
Chapter 4: The Fascination Curve
In the fourth chapter, Hogshead introduces the Fascination Curve, which is a model that helps individuals and companies understand how to create and communicate their message in a way that captures the attention of their audience. She explains how the curve works and provides readers with examples of how it can be applied in various industries. Hogshead also provides readers with a step-by-step guide on how to create their own Fascination Curve.
Chapter 5: The Fascination Archetypes
In the fifth chapter, Hogshead introduces the concept of Fascination Archetypes, which are a set of personality profiles that help individuals understand their own unique triggers of fascination. She explains how understanding one’s own archetype can help them communicate more effectively and persuade others to take action. Hogshead also provides readers with a step-by-step guide on how to identify their own Fascination Archetype.
Chapter 6: The Fascination Journey
In the sixth chapter, Hogshead introduces the concept of the Fascination Journey, which is a model that helps individuals and companies understand how to create a compelling and memorable brand experience. She explains how the journey works and provides readers with examples of how it can be applied in various industries. Hogshead also provides readers with a step-by-step guide on how to create their own Fascination Journey.
Chapter 7: The Fascination Formula
In the seventh and final chapter, Hogshead introduces the Fascination Formula, which is a set of principles that help individuals and companies create messages that captivate and persuade others. She explains how the formula works and provides readers with examples of how it can be applied in various industries. Hogshead also provides readers with a step-by-step guide on how to create their own Fascination Formula.
Conclusion
Overall, Fascinate by Sally Hogshead is a valuable resource for anyone looking to improve their communication and persuasion skills. Throughout the book, Hogshead provides readers with practical advice and tools that can be applied in both personal and professional settings. Whether you are looking to improve your own communication skills or looking to create a compelling brand experience, Fascinate has something for everyone.
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