Great by Choice is a book written by Jim Collins and Morten T. Hansen that explores the idea of how some companies and individuals are able to achieve extraordinary success while others struggle to survive. The book is based on a decade-long research project that analyzed the performance of companies over a period of 40 years. The authors identified 10 levels of success and studied companies that reached the highest level of success, which they called “Great.”
The book is divided into three parts. The first part introduces the concept of “Level 5 Leaders” and how they are able to achieve greatness. The second part looks at the disciplines that these leaders use to achieve success. The third part examines the principles that these leaders follow to maintain their success over time.
The first part of the book introduces the concept of “Level 5 Leaders.” These are leaders who are able to achieve greatness by building a culture of discipline, focus, and humility. The authors argue that these leaders are able to achieve success by focusing on the long-term and avoiding the pitfalls of short-term thinking. They also emphasize the importance of humility and self-awareness in leadership.
Part 2: Disciplines
The second part of the book looks at the disciplines that Level 5 Leaders use to achieve success. The authors identify four key disciplines:
- Discipline 1: Fanatic Discipline – This discipline involves creating a culture of discipline and accountability.
- Discipline 2: 10X Thinking – This discipline involves setting big, audacious goals and thinking 10 times bigger than your current capabilities.
- Discipline 3: The Flywheel and the Doom Loop – This discipline involves creating a positive feedback loop that leads to success.
- Discipline 4: The Hedgehog Concept – This discipline involves finding your unique advantage and focusing on it.
Part 3: Principles
The third part of the book examines the principles that Level 5 Leaders follow to maintain their success over time. The authors identify three key principles:
- Principle 1: The 20 Mile March – This principle involves setting realistic goals and sticking to them, even in difficult times.
- Principle 2: The Stockdale Paradox – This principle involves maintaining unwavering faith in your ability to succeed while also accepting the reality of the situation.
- Principle 3: The Genius of the And – This principle involves finding the balance between contradictory ideas and finding a way to make them work together.
Overall, Great by Choice is a thought-provoking book that challenges readers to think differently about success. The authors provide practical advice and actionable steps that readers can use to achieve their own level of greatness. Whether you are a leader, an entrepreneur, or simply someone looking to improve your personal life, this book has something to offer for everyone.
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