Rare Breed by Sunny Bonnell and Ashleigh Hansberger is a book that explores the idea of being a “unicorn” in the business world. The authors define a unicorn as someone who is rare, valuable, and hard to find. They argue that in today’s competitive business environment, being a unicorn is more important than ever. The book is divided into three parts, each of which focuses on a different aspect of being a unicorn.
In the first part of the book, the authors explore the idea of discovering your unicorn. They argue that everyone has something unique that sets them apart from others, and that this is what makes them valuable in the business world. The authors provide exercises and prompts to help readers identify their own unicorn qualities. They also discuss the importance of authenticity and how being true to oneself can help readers stand out from the crowd.
Part 2: Building Your Unicorn Brand
In the second part of the book, the authors focus on building a unicorn brand. They argue that a unicorn brand is more than just a logo or a slogan – it’s a reflection of who you are and what you stand for. The authors provide practical advice on how to create a brand that is authentic, memorable, and differentiated. They also discuss the importance of storytelling and how to use storytelling to create a powerful brand.
Part 3: Becoming a Unicorn Leader
In the final part of the book, the authors explore the idea of becoming a unicorn leader. They argue that being a unicorn leader is not just about being a good manager or a good leader – it’s about being someone who inspires others to be their best selves. The authors provide practical advice on how to lead with authenticity, how to build a culture of trust, and how to create a sense of belonging. They also discuss the importance of vulnerability and how to use vulnerability to build stronger relationships.
Conclusion
Overall, Rare Breed by Sunny Bonnell and Ashleigh Hansberger is a must-read for anyone who wants to stand out in the business world. The authors provide practical advice on how to discover your unicorn, build a unicorn brand, and become a unicorn leader. The book is well-written, engaging, and inspiring. Whether you’re a business owner, an employee, or just someone who wants to be more successful in life, this book has something for everyone.
Interested in reading the whole book?
Buy the book “Rare Breed” on Amazon
