Shattered: Inside Hillary Clinton’s Doomed Campaign is a non-fiction book written by Jonathan Allen and Amie Parnes. The book provides an inside look at the 2016 presidential campaign of Hillary Clinton, from the perspective of her staff and key players. It delves into the inner workings of the campaign, the strategies used, and the factors that ultimately led to her defeat.
Chapter 1: The Making of a Candidate
The first chapter of Shattered introduces the reader to Hillary Clinton, her background, and her decision to run for president. It details her years of experience in politics, her time as First Lady, her tenure as a senator, and her role as Secretary of State. The chapter also explores the challenges she faced as a female candidate in a male-dominated field, and the strategies used to overcome these challenges.
Chapter 2: The Strategy
The second chapter of Shattered focuses on the strategy behind Hillary Clinton’s campaign. It details the extensive research done on her potential opponents, the development of a comprehensive plan to win the nomination, and the use of data and analytics to target voters. The chapter also highlights the importance of fundraising and the role of super PACs in the campaign.
Chapter 3: The Primary Fight
The third chapter of Shattered covers the primary fight between Hillary Clinton and her opponent, Bernie Sanders. It details the surprising strength of Sanders’ campaign, the challenges faced by the Clinton campaign in responding to his message, and the internal divisions within the campaign over how to handle him. The chapter also explores the impact of the email scandal on the campaign and the efforts to overcome it.
Chapter 4: The General Election
The fourth chapter of Shattered focuses on the general election campaign against Donald Trump. It details the strategies used to counter Trump’s message, the use of data and analytics to target voters, and the challenges faced by the campaign in responding to Trump’s unpredictable behavior. The chapter also explores the impact of the Comey letter on the campaign and the efforts to overcome it.
Chapter 5: The Aftermath
The fifth and final chapter of Shattered covers the aftermath of the campaign and the reflection on what went wrong. It details the internal blame game, the efforts to understand why the campaign failed, and the impact of the loss on Hillary Clinton and her supporters. The chapter also explores the future of the Democratic Party and the lessons learned from the campaign.
Conclusion
Shattered: Inside Hillary Clinton’s Doomed Campaign provides a detailed and insightful look at the 2016 presidential campaign of Hillary Clinton. Through interviews with key players and extensive research, the book provides a behind-the-scenes look at the strategies used, the challenges faced, and the ultimate defeat of the campaign. While the book is critical of the campaign and its leadership, it also provides lessons for future campaigns and highlights the importance of data and analytics in modern politics.
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