Smart Calling by Art Sobczak is a comprehensive guide to mastering the art of cold calling. The book provides readers with practical tips and techniques that can help them make more sales calls, close more deals, and achieve greater success in their businesses. In this book summary, we will take a closer look at the key ideas and concepts presented in the book, and provide a chapter-by-chapter summary of the main points.
Chapter 1: The Power of Cold Calling
In the first chapter of Smart Calling, Art Sobczak makes the case for why cold calling is still a valuable tool for salespeople. He argues that while technology has made it easier to connect with potential customers, it has also made it easier for them to ignore sales pitches. Cold calling, on the other hand, allows salespeople to bypass these barriers and reach out directly to potential customers.
Chapter 2: The Art of Smart Calling
In the second chapter, Sobczak provides readers with a step-by-step guide to making smart calls. He emphasizes the importance of researching potential customers before making a call, and recommends using tools like LinkedIn and Google to gather information about their interests and needs. He also provides tips for crafting effective messages and building rapport with potential customers.
Chapter 3: The Psychology of Smart Calling
In the third chapter, Sobczak delves into the psychology of cold calling. He explains how to overcome common fears and objections, and provides tips for building confidence and staying motivated. He also provides strategies for handling rejection and moving on to the next potential customer.
Chapter 4: The Mechanics of Smart Calling
In the fourth chapter, Sobczak provides readers with practical tips for making effective cold calls. He covers everything from the best times to call to the tone and pace of your voice. He also provides scripts and examples of effective cold call openers.
Chapter 5: Smart Calling in Action
In the fifth chapter, Sobczak provides readers with real-world examples of smart calling in action. He shares stories of successful sales calls and provides insights into what made them effective. He also provides tips for avoiding common mistakes and pitfalls.
Overall, Smart Calling by Art Sobczak is a comprehensive guide to mastering the art of cold calling. The book provides readers with practical tips and techniques that can help them make more sales calls, close more deals, and achieve greater success in their businesses. Whether you are new to sales or a seasoned pro, this book is a must-read for anyone looking to improve their cold calling skills.