Stretch is a book written by Karie Willyerd and Barbara Mistick that focuses on the concept of “stretch” goals. The book is designed to help individuals and organizations achieve their full potential by setting ambitious goals and pushing themselves beyond their limits. In this summary, we will explore the key ideas presented in the book and provide a brief overview of each chapter.
The book begins by introducing the concept of “stretch” goals and how they can help individuals and organizations achieve greatness. The authors argue that by setting ambitious goals, individuals and organizations can push themselves beyond their limits and achieve more than they ever thought possible. They provide examples of companies that have used stretch goals to achieve remarkable success, such as Google, which set the goal of organizing the world’s information and has since become one of the most successful companies in the world.
Chapter 1: The Power of Stretch
In the first chapter, the authors introduce the concept of stretch goals and explain why they are so powerful. They argue that stretch goals are different from regular goals because they are designed to push individuals and organizations beyond their limits. They provide examples of companies that have used stretch goals to achieve remarkable success, such as Google, which set the goal of organizing the world’s information and has since become one of the most successful companies in the world.
Chapter 2: The Science of Stretch
In the second chapter, the authors delve into the science behind stretch goals. They explain how stretch goals can help individuals and organizations achieve more by activating the brain’s reward centers and increasing motivation. They also provide research on how stretch goals can improve performance and increase creativity.
Chapter 3: The Art of Stretch
In the third chapter, the authors explore the art of setting effective stretch goals. They explain how to set goals that are ambitious but achievable, and provide tips for creating goals that are specific, measurable, and time-bound. They also provide examples of effective stretch goals and explain how to use them to motivate individuals and organizations.
Chapter 4: The Practice of Stretch
In the fourth chapter, the authors provide practical advice for implementing stretch goals in individuals and organizations. They explain how to create a culture of stretch and provide tips for leading and managing teams that are focused on achieving ambitious goals. They also provide examples of successful companies that have used stretch goals to achieve remarkable success.
Chapter 5: The Future of Stretch
In the final chapter, the authors look towards the future and explore how stretch goals will continue to shape individuals and organizations in the years to come. They argue that as technology continues to advance and the world becomes more interconnected, the importance of stretch goals will only continue to grow. They provide examples of companies that are already using stretch goals to stay ahead of the curve and predict that those who embrace the concept of stretch will be the ones who thrive in the years to come.
Conclusion
In conclusion, Stretch is a powerful book that provides a comprehensive guide to setting and achieving ambitious goals. The authors provide compelling evidence for the power of stretch goals and offer practical advice for creating a culture of stretch in individuals and organizations. Whether you are an individual looking to achieve your full potential or a leader looking to motivate your team, Stretch has something to offer. By setting ambitious goals and pushing beyond our limits, we can achieve more than we ever thought possible.
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