Drunk Tank Pink is a book written by Adam Alter that explores the hidden forces that shape our daily decisions. The book delves into the psychology of decision-making and how our surroundings, culture, and even color can influence our choices. Throughout the book, Alter examines various examples of how our environment affects our behavior, from…

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked is a book written by Adam Alter, published in 2017. The book explores the rise of addictive technology and how it has changed our lives, both positively and negatively. It delves into the psychology behind addiction and how technology companies use it…