• Book Summary: Co-opetition by Barry J. Nalebuff and Adam M. Brandenburger

    Co-opetition: A Revolutionary Business Strategy is a book written by Barry J. Nalebuff and Adam M. Brandenburger. The book explores the concept of co-opetition, which is a combination of cooperation and competition. It argues that companies can achieve greater success by cooperating with their competitors in certain areas while still competing with them in others.…


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