• Book Summary: The Brain Sell by David Lewis

    The Brain Sell: Unlocking the Secrets of Neuromarketing is a comprehensive guide to understanding the science behind consumer behavior and decision-making. Written by David Lewis, a leading expert in the field of neuromarketing, the book provides readers with a wealth of information on how to use neuroscience to improve marketing strategies and increase sales. The…

  • Book Summary: The Bullseye Principle by David Lewis and G. Riley Mills

    The Bullseye Principle is a business book written by David Lewis and G. Riley Mills. The book focuses on the idea that businesses should aim for one target or goal at a time, rather than spreading themselves thin with multiple goals. The authors argue that by focusing on one bullseye, businesses can achieve success and…

Category
Keyword

Categories