• Book Summary: What Great Brands Do by Denise Lee Yohn

    Denise Lee Yohn’s “What Great Brands Do” is a comprehensive guide to building a successful brand. The book offers practical advice and insights on how to create a brand that resonates with customers and stands out from the competition. Yohn provides a step-by-step approach to building a brand, starting with defining your brand’s purpose and…

  • Book Summary: Fusion by Denise Lee Yohn

    Fusion is a book written by Denise Lee Yohn that explores the idea of integrating brand and culture to reenergize a business. In this book, Yohn argues that a strong brand and a healthy culture are not mutually exclusive, but rather they should be intertwined to create a powerful force that drives business success. She…

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