“Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger is a compelling exploration of the science behind why certain ideas and products become popular and viral. Berger, a marketing professor at the Wharton School at the University of Pennsylvania, outlines six key principles that drive things to become contagious, i.e.,…

In his book “Magic Words: The Science and Secrets behind Seven Words That Motivate, Engage, and Influence,” Jonah Berger explores the power of language and how certain words can influence our behavior and decision-making. Through extensive research and analysis, Berger identifies seven “magic words” that have a significant impact on our emotions and actions. These…