Ken Segall’s “Think Simple” is a book that delves into the art of simplicity in business, marketing, and life. The book is a collection of insights and experiences from the author’s career as a creative director at Apple, where he worked closely with Steve Jobs. In this book, Segall shares the principles of simplicity that…

Insanely Simple: The Obsession That Drives Apple’s Success is a book written by Ken Segall, a creative director who worked closely with Steve Jobs. The book explores the concept of simplicity and how it has been the driving force behind Apple’s success. Segall provides insights into how Apple has been able to create products that…