Buyology: Truth and Lies About Why We Buy is a book written by Martin Lindstrom, a world-renowned branding expert. The book delves into the psychology behind consumer behavior and explores why people make the purchasing decisions they do. Through extensive research and experimentation, Lindstrom uncovers the hidden triggers that influence our buying habits and challenges…

Small Data by Martin Lindstrom is a book that explores the power of small data and how it can be used to make better decisions in business. The book is divided into three parts, each of which focuses on a different aspect of small data. In this summary, we will take a look at each…