Hooked by Nir Eyal is a bestselling book that delves into the psychology behind habit-forming products and how they can be used to create customer engagement. The book is divided into three parts, with each part exploring different aspects of the hook model. The book’s main idea is that by understanding the psychological triggers that…

Indistractable: How to Control Your Time and Choose Your Life by Nir Eyal is a book that provides readers with practical strategies to regain control over their time and attention. The book is based on the premise that the ability to focus and resist distractions is not a genetic trait but a skill that can…