Marketing 3.0 is a revolutionary book written by the renowned marketing guru, Philip Kotler. The book explores the concept of marketing in the digital age and how it has evolved from traditional marketing to the modern marketing techniques we see today. In this book, Kotler provides a comprehensive overview of the changes that have taken…

Good Works! by Philip Kotler is a book that focuses on the importance of corporate social responsibility and how it can benefit both the company and society. The book provides a comprehensive overview of the various ways companies can give back to their communities and the world at large. It also highlights the benefits of…