The Freaks Shall Inherit the Earth is a book written by Chris Brogan, an American entrepreneur, and social media influencer. The book is a guide to help readers navigate the rapidly changing business landscape and stay ahead of the curve. The book is divided into three parts, with each part focusing on a different aspect of the new business landscape.
Part 1: The New Business Landscape
In the first part of the book, Brogan introduces the concept of the “new business landscape,” which he defines as the era of the freelance economy, the gig economy, and the rise of the entrepreneur. He argues that the traditional business model is no longer relevant in today’s world, and that entrepreneurs must adapt to the new reality if they want to succeed. Brogan provides several examples of successful entrepreneurs who have embraced the new business landscape and offers advice on how readers can do the same.
Part 2: The Power of the Platform
In the second part of the book, Brogan delves into the importance of building a platform. He argues that in today’s world, having a strong online presence is essential for success, and that entrepreneurs must focus on building a platform that will allow them to reach their audience and build a community around their brand. Brogan provides several examples of successful entrepreneurs who have built massive platforms and offers advice on how readers can do the same.
Part 3: The Art of the Ask
In the final part of the book, Brogan focuses on the art of asking for help. He argues that entrepreneurs often struggle with asking for help because they are afraid of appearing weak or incompetent. However, Brogan argues that asking for help is essential for success, and that entrepreneurs must learn to ask for help in a way that is authentic and genuine. Brogan provides several examples of successful entrepreneurs who have mastered the art of the ask and offers advice on how readers can do the same.
Conclusion
The Freaks Shall Inherit the Earth is a must-read for anyone looking to succeed in today’s business landscape. Brogan provides readers with a roadmap for navigating the new business landscape, building a platform, and asking for help. By embracing the principles outlined in the book, readers can position themselves for success in a world that is constantly changing. Whether you are a seasoned entrepreneur or just starting out, The Freaks Shall Inherit the Earth is a book that will inspire and challenge you to think differently about your business.
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