Book Summary: Thinking in New Boxes by Luc de Brabandere and Alan Iny

Thinking in New Boxes by Luc de Brabandere and Alan Iny Book Cover

Thinking in New Boxes is a book that challenges readers to think outside the box and come up with innovative solutions to complex problems. The book is divided into three parts, each of which focuses on a different aspect of creative thinking. In Part One, the authors introduce the concept of “thinking in new boxes” and explain how it can help individuals and organizations break free from traditional thinking patterns and come up with new ideas. In Part Two, the authors provide a toolkit of techniques for generating new ideas, including brainstorming, mind mapping, and scenario planning. In Part Three, the authors explore how to implement new ideas and overcome the obstacles that often arise during the innovation process.

Part One: Thinking in New Boxes

In the first part of the book, the authors introduce the concept of “thinking in new boxes” and explain how it can help individuals and organizations come up with new ideas. They argue that traditional thinking patterns can limit our ability to solve complex problems and that we need to develop new ways of thinking in order to create innovative solutions. The authors provide several examples of companies that have used “thinking in new boxes” to achieve breakthrough results, including Apple, which used a “think different” approach to revolutionize the music industry.

Part Two: A Toolkit of Techniques

In the second part of the book, the authors provide a toolkit of techniques for generating new ideas. They explain how to use brainstorming to generate a large number of ideas quickly, how to use mind mapping to organize and visualize complex information, and how to use scenario planning to anticipate future trends and develop innovative solutions. The authors also provide several other techniques for generating new ideas, including reverse thinking, lateral thinking, and “crazy” ideas.

Part Three: Implementing New Ideas

In the third part of the book, the authors explore how to implement new ideas and overcome the obstacles that often arise during the innovation process. They explain how to build a culture of innovation within an organization and how to overcome resistance to change. The authors also provide several examples of companies that have successfully implemented innovative solutions, including Procter & Gamble, which used a “connect and develop” approach to develop new products and services.

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Conclusion

Thinking in New Boxes is a must-read for anyone who wants to break free from traditional thinking patterns and come up with innovative solutions to complex problems. The book provides a toolkit of techniques for generating new ideas and a roadmap for implementing them within an organization. Whether you are a business leader looking to innovate or an individual looking to improve your creativity, this book will provide you with the tools you need to think in new boxes and achieve breakthrough results.

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