• Book Summary: Perennial Seller by Ryan Holiday

    Perennial Seller by Ryan Holiday is a book that focuses on the idea of creating work that stands the test of time. The book explores the concept of perennial sellers, which are books, songs, and films that have continued to sell and be popular for years, even decades, after their initial release. The book provides…

  • Book Summary: The Power of Visual Storytelling by Ekaterina Walter and Jessica Gioglio

    In today’s digital age, visual storytelling has become an essential tool for businesses and marketers looking to connect with their audience. “The Power of Visual Storytelling” by Ekaterina Walter and Jessica Gioglio is a comprehensive guide to creating compelling visual content that resonates with your target audience. In this book, the authors provide practical advice…

  • Book Summary: Good Works! by Philip Kotler

    Good Works! by Philip Kotler is a book that focuses on the importance of corporate social responsibility and how it can benefit both the company and society. The book provides a comprehensive overview of the various ways companies can give back to their communities and the world at large. It also highlights the benefits of…

  • Book Summary: Selling the Invisible by Harry Beckwith

    Selling the Invisible is a book written by Harry Beckwith that focuses on the art of selling intangible products or services. The book is aimed at business owners, marketers, and salespeople who want to learn how to effectively sell products or services that are not physical, such as software, consulting, or financial services. The book…

  • Book Summary: Building a StoryBrand by Donald Miller

    In today’s crowded marketplace, it’s more important than ever to stand out from the competition. But how do you do that? The answer, according to bestselling author Donald Miller, is to build a StoryBrand. In his book Building a StoryBrand, Miller offers a revolutionary approach to personal branding and marketing that can help you differentiate…

  • Book Summary: The Hidden Psychology of Social Networks by Joe Federer

    In his book, “The Hidden Psychology of Social Networks,” Joe Federer delves into the complex world of social networks and how they shape our lives. The book explores the psychological aspects of social networks and how they can influence our behavior, relationships, and overall well-being. Federer provides a comprehensive analysis of the various social networks…

  • Book Summary: Magic Words by Jonah Berger

    In his book “Magic Words: The Science and Secrets behind Seven Words That Motivate, Engage, and Influence,” Jonah Berger explores the power of language and how certain words can influence our behavior and decision-making. Through extensive research and analysis, Berger identifies seven “magic words” that have a significant impact on our emotions and actions. These…

  • Book Summary: Digital Marketing Strategy by Simon Kingsnorth

    Digital Marketing Strategy by Simon Kingsnorth is a comprehensive guide to creating and implementing successful digital marketing campaigns. The book provides readers with a step-by-step approach to building a digital marketing strategy that is tailored to their specific business needs. It covers everything from understanding your target audience to analyzing your competition, from creating content…

  • Book Summary: Don’t Buy It by Anat Shenker-Osorio

    In “Don’t Buy It,” Anat Shenker-Osorio presents a compelling argument against traditional advertising and marketing techniques. Instead, she suggests that progressive organizations should focus on using language and messaging that resonates with their target audience’s values and beliefs. The book is divided into three parts, each of which explores a different aspect of effective messaging.…

  • Book Summary: The Smarter Screen by Shlomo Benartzi

    The Smarter Screen by Shlomo Benartzi is a book that delves into the psychology of decision-making and how it affects our behavior when it comes to technology. The author argues that our brains are not designed to make rational decisions when it comes to technology, and that this can lead to negative consequences. The book…

Category
Keyword

Categories