Writing That Works is a comprehensive guide to effective business writing. Written by Kenneth Roman and Joel Raphaelson, this book provides practical advice and techniques for writing clear, concise, and compelling documents. The book is divided into three parts, each focusing on a different aspect of business writing.
Part 1: The Basics
The first part of the book focuses on the basics of good writing. Roman and Raphaelson emphasize the importance of knowing your audience, organizing your thoughts, and using clear and concise language. They also provide tips for writing effective headlines, subject lines, and email signatures.
Part 2: The Art of Persuasion
The second part of the book focuses on the art of persuasion. Roman and Raphaelson provide tips for writing persuasive emails, proposals, and presentations. They also discuss the importance of storytelling in business writing and provide examples of how to use stories to persuade your audience.
Part 3: The Nuts and Bolts
The third part of the book focuses on the nuts and bolts of business writing. Roman and Raphaelson provide guidance on writing reports, memos, and letters. They also discuss the importance of proofreading and editing and provide tips for making your writing more readable.
Conclusion
Overall, Writing That Works is an excellent guide to effective business writing. Roman and Raphaelson provide practical advice and techniques that can help anyone improve their writing skills. Whether you’re writing an email, a proposal, or a report, this book will help you communicate more effectively and persuasively.
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